Integration & RevOpsBuy vs. build: when a custom integration actually pays off
Off-the-shelf connectors are the right default. Here's how to tell when your case is the exception that justifies building.
#Integration#Architecture#API1 min read
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Integration & RevOps
Integration & RevOpsFormAssembly → Salesforce: the mapping mistake that silently drops leads
Your form submits, the connector says success, and the lead never lands. Here's the field-mapping trap that swallows records without an error.
#FormAssembly#Salesforce#Integration2 min read
PlatformsInspect a Salesforce Platform Event before you blame middleware
When a downstream integration goes quiet, verify Salesforce actually published what you think it did — before you spend a day debugging the wrong system.
#Salesforce#Integration#Debugging2 min read
Integration & RevOpsThe real cost of duct-taped MarTech (it isn't the software)
The line item is the subscriptions. The real cost is the senior people spending their week moving data by hand between tools that should talk.
#MarTech#Integration#Operations1 min read
Integration & RevOpsReplace one manual handoff with a governed sync
You don't fix a disconnected stack in one project. You fix it one handoff at a time — starting with the one your team does by hand every week.
#Integration#RevOps#Automation2 min read