Driving Digital Transformation with HubSpot
Personalized HubSpot CMS experiences powered by CRM data
About the project
jordan_digital helped modernize a legacy web experience by migrating content to HubSpot CMS, aligning data structures with the CRM, and enabling personalized conversion paths—without sacrificing long-term maintainability for the internal team. The work was later spotlighted by HubSpot as an example of scalable, conversion-ready CMS implementation.
- 1:1
- CRM-powered personalization
- 100%
- HubSpot CMS migration
- Featured
- HubSpot spotlight
Project Type
Platform Migration
HubSpot
Data Engineering
Tech Stack / Toolbox
HubSpot CMS
HubSpot CRM
HubSpot Forms
HubDB
HTML/CSS
JavaScript
How jordan_digital Delivered Value
jordan_digital delivered a platform-first rebuild that improved speed, maintainability, and conversion readiness—while ensuring CRM data could power personalization confidently.
- Planned and executed a WordPress-to-HubSpot CMS migration with minimal disruption.
- Mapped site structure, templates, and modules to a scalable content model.
- Integrated CRM-driven personalization patterns to tailor experiences by audience.
- Improved conversion pathways through form strategy and UX refinements.
- Documented governance and handoff guidance for long-term maintainability.