Data & AIDefine the metric before you build the dashboard
Half of 'the numbers don't match' problems aren't data problems — they're two people using the same word for two different calculations.
#Data#Analytics#BI2 min read
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Data & AI
Web & AccessibilityAuto-generate alt text at scale for WCAG and SEO
Hundreds of images with empty alt attributes is both an accessibility failure and a missed SEO signal. Fix it at scale without a manual marathon.
#Accessibility#WCAG#SEO2 min read
PlatformsDedupe HubSpot contacts without breaking associations
Merging duplicate contacts is easy. Doing it without orphaning deals, tickets, and activity history is the part nobody warns you about.
#HubSpot#Automation2 min read
Web & AccessibilityCore Web Vitals: the three numbers that move conversion
You don't need a performance audit with 40 findings. Start with the three metrics Google measures and users feel.
#Next.js#SEO#Performance2 min read
Web & AccessibilityAccessible forms: labels, error text, and focus order
Forms are where accessibility quietly fails and conversions quietly leak. Three fixes cover most of the gap.
#Accessibility#WCAG#Forms2 min read
PlatformsInspect a Salesforce Platform Event before you blame middleware
When a downstream integration goes quiet, verify Salesforce actually published what you think it did — before you spend a day debugging the wrong system.
#Salesforce#Integration#Debugging2 min read
Web & AccessibilityAccessibility isn't a checklist — it's a design decision
Treating accessibility as a pre-launch audit guarantees rework. Treating it as a design constraint makes it nearly free.
#Accessibility#WCAG#SEO1 min read
Integration & RevOpsThe real cost of duct-taped MarTech (it isn't the software)
The line item is the subscriptions. The real cost is the senior people spending their week moving data by hand between tools that should talk.
#MarTech#Integration#Operations2 min read
Data & AI'AI-ready' means governed data, not a chatbot
Everyone wants to add AI. The teams that get value from it did the unglamorous work first: clean definitions, clean data, and guardrails.
#AI#Data#Governance2 min read