dgtl Bytes

All Bytes

Page 2 of 3

Two overlapping contact cards merging into one while keeping their connecting links intact

Platforms

Dedupe HubSpot contacts without breaking associations

Merging duplicate contacts is easy. Doing it without orphaning deals, tickets, and activity history is the part nobody warns you about.

#HubSpot#Automation2 min read

A performance dashboard and speed gauge measuring how fast a web page loads

Web & Accessibility

Core Web Vitals: the three numbers that move conversion

You don't need a performance audit with 40 findings. Start with the three metrics Google measures and users feel.

#Next.js#SEO#Performance1 min read

A person filling out a clearly labelled online form on a laptop screen

Web & Accessibility

Accessible forms: labels, error text, and focus order

Forms are where accessibility quietly fails and conversions quietly leak. Three fixes cover most of the gap.

#Accessibility#WCAG#Forms1 min read

A developer inspecting event logs on screen with a magnifying glass over the data

Platforms

Inspect a Salesforce Platform Event before you blame middleware

When a downstream integration goes quiet, verify Salesforce actually published what you think it did — before you spend a day debugging the wrong system.

#Salesforce#Integration#Debugging2 min read

Close-up of a computer keyboard with teal accessibility keys for wheelchair, hearing, and vision

Web & Accessibility

Accessibility isn't a checklist — it's a design decision

Treating accessibility as a pre-launch audit guarantees rework. Treating it as a design constraint makes it nearly free.

#Accessibility#WCAG#SEO1 min read

A tangle of cables held together with duct tape, standing in for a patched-together tech stack

Integration & RevOps

The real cost of duct-taped MarTech (it isn't the software)

The line item is the subscriptions. The real cost is the senior people spending their week moving data by hand between tools that should talk.

#MarTech#Integration#Operations1 min read

Neatly organized server racks and labelled storage representing clean, governed data

Data & AI

'AI-ready' means governed data, not a chatbot

Everyone wants to add AI. The teams that get value from it did the unglamorous work first: clean definitions, clean data, and guardrails.

#AI#Data#Governance1 min read

A content editor updating a website through a CMS dashboard on a laptop

Platforms

Choosing a CMS: what actually matters after launch

The demo always looks great. The questions that matter are the ones you'll be living with two years and three editors later.

#CMS#Governance2 min read

Two hands passing a document across a desk, one workflow handing off to another

Integration & RevOps

Replace one manual handoff with a governed sync

You don't fix a disconnected stack in one project. You fix it one handoff at a time — starting with the one your team does by hand every week.

#Integration#RevOps#Automation2 min read