Integration & RevOpsInstrument one lifecycle stage before you automate it
Automation applied to a process you can't measure just makes the mistakes faster. Add the measurement first, then automate.
#RevOps#Data#Automation1 min read
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Integration & RevOps
PlatformsMarketo templates that survive a team handoff
The person who built your Marketo programs will eventually leave. Build templates and tokens so the instance doesn't leave with them.
#Marketo#Automation#Governance1 min read