PlatformsChoosing a CMS: what actually matters after launch
The demo always looks great. The questions that matter are the ones you'll be living with two years and three editors later.
#CMS#Governance2 min read
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Platforms
Integration & RevOpsReplace one manual handoff with a governed sync
You don't fix a disconnected stack in one project. You fix it one handoff at a time — starting with the one your team does by hand every week.
#Integration#RevOps#Automation2 min read
Integration & RevOpsInstrument one lifecycle stage before you automate it
Automation applied to a process you can't measure just makes the mistakes faster. Add the measurement first, then automate.
#RevOps#Data#Automation2 min read
PlatformsMarketo templates that survive a team handoff
The person who built your Marketo programs will eventually leave. Build templates and tokens so the instance doesn't leave with them.
#Marketo#Automation#Governance1 min read